Shamit Khemka, the Founder of SynapseIndia, an IT outsourcing services company, strongly holds the conviction that an effective CSR strategy is important for every established company. Setting up a full-fledged corporate social responsibility strategy means having policies in place for social, environmental, ethical and consumer concerns.
Today, CSR has become part of a company competitiveness and brand building strategies. The larger goal of the CSR plan is often benefitting society and establishing a long-term relationship with the community. The main reason behind creating CSR programs all but the same across the world: to do something for the society and not just make profits from it. Lately, CSR has become virtually an essential component of a business model. This is mainly due to a growing trend innovative CSR programs being launched by organizations around the world. This puts immense pressure on business enterprises which were until now were reluctant to adopt CSR. This trend of running a business responsibly is likely to continue for the times to come. For more Click here: https://www.youtube.com/watch?v=2HRDFrhfKrk
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January 2019
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