Shamit Khemka, the founder & MD of SynapseIndia, believes that a well-defined CSR strategy is good for business while also being good for society. The intersection of social service and business management is an intriguing point, he says.
A goal-driven CSR strategy should connect your core business values and strategy in a way that makes sense. Alignment of this CSR project with metrics like social welfare and environmental protection have a substantial impact. Leaders should enable CSR initiatives to fit within the company's core business processes and drive the success of the CSR project. Corporate leaders must understand that great CSR projects are always futuristic and are aimed at solving a social problem. CSR could benefit a community while creating a long-term employee pipeline for the organization. Companies can develop programs designed for enhancing the education of science, technology, engineering, and mathematics. CSR partnerships with a shared vision are more effective long-lasting. Such partnerships let companies use the expertise of other organizations in different fields. By supporting the partner through finance and/or technology, a company can be a more efficient player in the arena of CSR. Click here to know more about Shamit Khemka : https://www.youtube.com/watch?v=ss2qoMrJ0T8
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