Shamit Khemka, the founder of the IT company SynapseIndia, is determined to make meaning and effective contribution to society through a series of programs. The programs have been created and run under the umbrella of corporate social responsibility initiative of SynapseIndia. The CSR drives aim to cover a large section of society that remains isolated from most of the social and economic luxury enjoyed by the affluent class.
Mr. Khemka believes that companies should align their CSR initiatives to their business strategy. The initiatives should be connected with the business in a way that makes intuitive sense. Business leaders should make sure that the CSR initiatives fit within the organization's core business process. He says that for a CSR initiative to succeed, companies should ensure that it has the support of senior leaders and c-suite executives. At SynapseIndia, Mr. Khemka himself oversees the company's CSR initiatives. This helps him stay close to all the CSR drives and create new CSR programs in response to various social needs and demands.
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