Shamit Khemka, the founder of SynapseIndia, strongly believes that companies have a huge responsibility to society. Business enterprises must be a major driver of change in terms of economic and social prosperity. Corporate leaders should be aware of the fact that by adding corporate social responsibility (CSR), they can communicate a different value to consumers. They can make people believe that the business has a moral responsibility toward consumers and society. The values a company reflects in its action improve the world and help it enhance credibility with customers.
Additionally, CSR helps companies educate and increase of causes that have global importance. A number of leading corporations are doing tremendous social work in areas like food security, economic development, and women empowerment. Corporate leaders should also take cognizance of the fact that social media is crucial to pushing CSR initiatives. Every new click on a social channel is another person the company has informed. Shamit Khemka says CSR creates immense opportunities to raise engagement with clients and potential customers. At the same time, CSR inspires and motivates employees to be socially more responsible. Click here to know more About Shamit Khemka : https://www.youtube.com/watch?v=ss2qoMrJ0T8
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January 2019
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